Yahoo buys RightMedia

As answer to Googles assumption of Doubleclick strengthens now also on-line portal Yahoo in things marketing technology.

On-line portal Yahoo took over the indicator market place RightMedia. So far the enterprise held already 20 per cent of the portions. The “New York Time” numbers the purchase sum on 680 million dollar. With the Deal Yahoo wants to offer competitor Google slogan, to which recently Doubleclick for 3.1 billion dollar in cash bought.

RightMedia operates the indicator market place RMX Direct. Publisher and indicator customers know there indicator places according to an auction principle en and ersteigern. Doubleclick had recently announced to want to develop a similar system.

MySpace increases internationality

On-line contact stock exchange aims with a new Spanish test version at potenzielle new user in Latin America off.

On-line contact stock exchange MySpace expands its offer internationally. The “Financial Time Germany” reports. A recently started test version in Spanish language is to address those approximately 150 million Internet user in Latin America. In Brazil MySpace wants besides a local version of the Website to start, said Peter Levinsohn, Chef of the digital business with the MySpace nut/mother news corporation, the FTD. Also in China MySpace started recently a test version, which is operated under license by a Chinese enterprise.

Universal goods baskets for Shopping market places are considered as future of the E-Commerce

Shop.com had itself patented its solution now.

The E-Commerce-market place Shop.com had itself patented its goods basket solution OneCart. The technology makes it for the customers possible to buy with different dealers with a only one virtual Warenkorb. In this way consumers must complete only once the order process, all the same like many dealers them products orders.

Universal goods baskets for on-line market places apply with many Branchenenxperten as future of the E-Commerce. Also large portals already recognized that: Yahoo and Amazon have themselves already portions of the so far still privately led enterprise secured.

eBay customer connection wants to strengthen

On-line auction house wants to worry about its best customers strengthened and to double the expenditures for customer connection in the next years.

Small gifts receive the friendship: In the future eBay Top customers can count and - Powerseller on still more gratitude on the part of on-line auction house. “eBay in the next years more than” eBay Marketingchef Harald Eisenächer opposite the technical periodical OnetoOne and quit special effort around Top customers by particularly aufwändige Mailings or Vorabinfos over new features will double, said its expenditures for the customer connection. A service Hotline particularly for the best customers was already furnished. Also the salesmen are to profit to Eisenächer according to of the action: Power Seller are recompenced in the future with smaller gifts instead of with a Einheitsmail.

A half million mobi Domains counted

Years after their introduction the Internet address for mobile telephones its 500.000ste Domain books one and a half.

On-line contents for user of mobile terminals grow: In October 2006 the Domain Provider introduced dotMobi an Internet address, which was particularly for the announcement by contents aligned on mobile telephones - now the consortium announces the registration of the 500.000sten.mobi Domain. Travel offerers took up the Domain for mobile telephones as first, meanwhile also many enterprises from the ranges messages and maintenance mobile content provided and with the special address provided. To date the.mobi Domains is common in 104 countries.